Pop Opera ECOLOGIC Competes for Funds in Pepsi Project

Beauty's Court rehearsing for the show. Photo: Courtesy Dwayne Parks

When I was a kindergartner in an inner city neighborhood of the Chicago Public Schools, my class was bussed downtown to see Rapunzel at one of the grand old theatres. From my nearly front-row seat, the magic of the theatre left a lasting impression on this kid from an economically challenged family.

That kind of magical experience is one Jay Nagle and Dwayne Parks would like to give to thousands of other kids in the Chicago Public Schools. Their goal is to produce free performances of Ecologic, their original musical with an environmental message, in Chicago’s Millennium Park. But their vision needs funding.

Parks and Nagle have entered the Pepsi Refresh Project contest to compete for a grant that would bring their project to life. Jay Nagle is a playwright, dance teacher, and director. His partner, Dwayne Parks, is a musician and composer. Together, they own Totally New Theatre and TKATS — Talented Kids, Adults, and TeenS — a nonprofit theatre arts organization that produces original musical performances. Blue Planet Green Living (BPGL) spoke with the team to find out more about their musical and why they think their project merits your votes in Pepsi’s Planet category this month. — Julia Wasson, Publisher

NAGLE: Mr. Parks and I started a theatre company in Evansville, Indiana, in August of 1990. Our main purpose was to produce regional theatre – hopefully relevant theater — and our main goal was to use young actors in our shows. Together, we wrote 32 original musicals.

Ecologic started out as part of a show we produced called Our Gang — Those Rascals. In that musical, we wanted to show what kids in the past had done to help the environment or help a cause. So our first act was through the eyes of Spanky from Our Gang. It was about how the kids in the show helped recycle tires and collect cans to help the war effort back in the 1940s.

Dwayne Parks and Jay Nagle, co-producers of Ecologic. Photo: Courtesy Dwayne Parks

We had a lot of educators come to see the performance. And they said, “You know what? The second half of your show would be ideal for school children. The message is not hitting them over the head, but they’re going to get the point by a clever and unique way of learning.” So, we made the second half of the show independent from the first piece and started having school-day performances of Ecologic.

BPGL: Where have you performed Ecologic in the past?

NAGLE: We were invited to schools to perform. We were invited to arts festivals and Earth Day celebrations. We were even the opening act for a world-renowned entertainer — Barney — at Roberts Stadium in Evansville, Indiana. The kids said, “It was like being the opening act for the Beatles.” [He laughs.]

Through the years, we have been presenting this musical performance every Earth Day. There for a while, it was more like four or five times a year, because different groups would ask us to perform the piece. When we do the piece, when schools come to see it, we send out study guides for them, so they have an idea of some of the terminology that we use in the show.

BPGL: What grade levels tend to come to the performance?

NAGLE: We start with kindergarten through 6th grade and try to get the message out while they’re young. Maybe they might not be understanding everything that’s happening in the show due to the verbiage; however, there will be something they’ll remember about what the piece is about. Some words in the piece — like deforestation and overpopulation we will be sending out in the study guide.

Left to right Amy Egnew, Dwayne Parks, Mahlon Powell, Sarah & Jamie Schiller, Brace Rice and Jay Nagle. Photo: Randy Greenwell

Through the years that we’ve performed the show, close to 500,000 kids have seen it in Indiana or Illinois. Every performance, there has always been 1 adult in one of the parts and 30+ children doing all the other parts in the show. They range from 5 years up to high school age. We were a little bit before the time, because we were already saying, reduce, reuse, recycle. Then a couple years later, that slogan became popular.

BPGL: When did you start this?

NAGLE: 1991. The sad thing is, every time we produce the show, we have to change the numbers of things that we quote, as far as the rate of trees being cut down or numbers of pollutants and what’s happening in the oceans. So we unfortunately have to change numbers going up higher.

The kids enjoy doing the piece because they love the message. It’s fun. But it also is a way to guilt trip people that have messed up their planet.

BPGL: Where do you get the student performers? Are they drawn from the schools where you perform the piece?

NAGLE: When we had our own theatre, we would just hold auditions for anyone in the community. I work for the Chicago Park District now, so a lot of the students that are in my classes will put the show together. What we hope to do with Pepsi is to have a citywide audition and give students throughout the city a chance to be involved.

BPGL: Why is it that the Pepsi funds are needed for this particular performance?

NAGLE: We’re hoping the funding will help with the production and multimedia aspects as well. Also, we want to broadcast the program via the Internet to schools and organizations, hopefully worldwide.

BPGL: When you say “multimedia,” how will that look in your play?

NAGLE: How we used it in the past, on a smaller scale, was behind a character called Mother Earth. There was a large video screen with actual footage of fish flowing in the ocean — and then devastation. On the sides, we had huge screens so they could see the faces of what has changed on the planet. And with this particular production, we’ll be streaming this out to schools and organizations worldwide via the Internet.

Amanda Vullman as Mother Earth. Photo: Randy Greenwell

BPGL: Describe how that will work. Will schools subscribe? Will there be a charge?

NAGLE: If we get the grant, everything will be free for the kids to see via the Internet as well. They will be allowed to connect to the production during the performance times. Here, locally, the performances will be free of charge. The only thing they’d have to do is arrange for busing to the performance. And also, what we’re going to do is make CD copies to send out to all the people that attend the performance.

BPGL: When you say “to all the people,” do you mean to the teachers?

NAGLE: Yes, we have a sing-along participation with our song, “Recycle.” We will send CDs to the teachers so they can teach the students to sing the song. Then when we get to that song in the show, we will ask everyone to join in.

BPGL: How fun! What schools are you planning to involve if you win the Pepsi grant?

NAGLE: This is for every school in the City of Chicago. We also have a lot of home-school kids. We’re offering it to any kids K through 6th grade age. It will be on a first come, first serve basis by reservation.

BPGL: What is your job, besides being co-owner of TKATS?

NAGLE: I’m a theatre instructor for the Chicago Park District. I start with children at 18 months up to 86 years old. I have a “Sing with Mommy and Me” dance class. Then I have a senior dance troupe that does performances throughout the city.

BPGL: So, 86 doesn’t happen to be the top limit, that’s just the oldest person you have now?

NAGLE: Right. That just happens to be the age of the oldest one. I can go up to 100+!

BPGL: How much money are you asking for in the Pepsi Refresh Project grant?

NAGLE: $250,000. The nice thing about this is, throughout the years, the kids that have done this have gone on to be in the arts. With the grant money, we will bring one of our kids [from an earlier production] back to choreograph the show. We’ll also bring in stage managers. Millennium Park has a pretty big stage. The performance involves a lot of kids, and we’re going to pay the actors that are in the show; for a kid, that will be amazing! We also do a lot of slide presentations in the performance as well. And we’ll hire a sign interpreter.

The budget allows for a staff of more than 50 paid positions as well. These include the artistic and musical directors; a band and director; choreographer; costumer; designers for the set, lights, video, projections and sound; 14 crew members for the performances; sound and light rentals; park rentals, fees and permits; security; insurance; Internet hook-ups and feeds; promotional materials; study guides for schools; printing; costumes; props; sets; actors; and staffing.

Jerry Panatieri as the "Garbage Man" at American Cabaret Theatre in Indianapolis, IN. Photo: Randy Greenwell

When we do this performance on what we call our “grand scale,” we want to bring in some local artists to create the headpieces out of recycled materials for a number called “Fish Tree Air” — the subliminal message of that is Find The Answers, F.T.A. What we’ve done in the past is we’ve had large cloud hats for the air, huge fish hats that had three eyes, and huge tree stumps made out of raffia paper.

We want to go the next step and do something almost like an art piece made out of recycled materials that the actors would actually wear. The Garbage Man in our show is nothing but recycled material. He comes out to tell the kids, “No, you need to throw stuff down. You need to pollute the earth.”

And we have the Judges of Conscience in the show. They say, “No! [The Garbage Man] is wrong.”

BPGL: Sounds a bit like a Greek tragedy.

NAGLE: It’s a little bit of Greek tragedy thrown in with a rock opera feel.

BPGL: Who composed the music for this?

NAGLE: This is a perfect segue to put Mr. Parks on the phone. We both work on the concept and the idea, but Mr. Parks is the musician and the composer of the piece.

PARKS: Jay and I started working together in 1985, when we met in New York. We left New York to go to Evansville for family reasons. It was a good segue for us to get out of New York, and start doing what we wanted to do, and that was writing and producing our own material. That was kind of an impossible thing to do in New York at that time because of the cost.

It was a great opportunity, and we got a really great space in the old courthouse there. We were there for eight years. During that time, we just kept writing and producing all these shows, and Ecologic was one of those. It was such a cool idea because of what was going on with the environment. I wrote the majority of this piece myself in its original form for Our Gang. Once we developed it into a one act, Jay penned more of a opening dialogue script, and we worked on the lyrics a bit more. And I added some additional music to the piece.

Mutations forming. Photo: Randy Greenwell

Ever since high school, I remember being so taken back by an environmental group that came in. They did this whole presentation. It was underscored with pop and contemporary music from that time. They used Pink Floyd and all these other great pieces of music, and they showed slides with it about the environment. It just left such an impression.

I guess it was one of those things that carried over into my adulthood. I said, “Somebody should do something — and why not us? And why not write something about the environment that would be also a way to educate at the same time?”

BPGL: That’s a great line, “Somebody should do something — and why not us?”

What have been the effects of your play upon the students who participated or the children who have watched it?

PARKS: It’s amazing, because we’ve just recently started a Facebook account. We were back in my hometown for my sister’s funeral. While we were there, one of the kids who had worked with us in the theatre and who was in the original production of Our Gang — Those Rascals, his grandmother had passed, and they were having a service for her directly across the lawn from us at the same time.

We finished our service and walked over. We reconnected, and Casey made me promise to get on Facebook. He said, “It’s been 12 years since we left Evansville. You’ll be blown away at what’s happened and what a lot of these kids have gone on to do, including myself.”

He’s a reporter now with the big Fox network out of Los Angeles. He just came back from Afghanistan. Another one of the kids from the theatre is with the Fox network, and their branch is in New York. So we reconnected those two.

Casey said, “You need to get on there.” And since we’ve done that now, it’s amazing. The kids have come back. We’ve put on there about voting and everything, and every one of these kids has come back saying, “You don’t know  how much of an impression that show left in our lives. To this day, we recycle. We don’t use these kinds of products. We’re very green friendly.” It’s just different things like that and I’m like, “Wow’ That’s absolutely amazing that we left a mark like that.”

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BPGL: That is wonderful! I hope it works for the audience as well.

PARKS: I’m hoping so, too! And it seems like it has, because we have a lot of the parents coming to us and going, “You guys don’t know how much you changed my life and my kids’ lives.” It’s just wonderful feedback that we’ve been getting.

BPGL: Why is it an important project to involve the kids in the Chicago Public Schools?

Kate Stumpf as Mother Earth and Brace Rice as Beauty. Photo: Randy Greenwell

PARKS: The fact that we are in such a large city now, I just feel that we can get out the message in a much larger, vital area.

BPGL: Why do you say it’s vital?

PARKS: I think all areas are vital, but again with Lake Michigan and what’s going on here now with the Asian carp, and waste issues. I know there are certain things going on everywhere in the world with the environment — but the kids here, I don’t know how much they realize what’s happening right here with their own environment. We are the third largest city in the US, and that means a large population of children whose attitudes can be changed for the better.

BPGL: Do you address issues such as invasive species in your play?

PARKS: Yes, we do. The production deals with deforestation, overpopulation, landfills, chemicals, and pollutants, among many other issues — in addition to the effects these have on all species and the planet. What we also hope to do with this is to produce a CD soundtrack of the cast and possibly a companion DVD of the show. We can possibly market this production as well.

BPGL: What would happen with the profits from that?

PARKS: It would be used to help the Talented Kids Adults and Teens (TKATS) program grow here in Chicago. Since we’ve moved to Chicago, we’ve put the company on a back burner.  We would like to continue on with the production as well by possibly touring it on a larger scale to other cities in the US.

BPGL: Is there a cost to participate in TKATS?

PARKS: No. It’s all free.

Note: If you support the vision behind the production of Ecologic for students in the City of Chicago, go to Pepsi’s Refresh Project website and vote for Ecologic in the Planet category during the month of April.

Green Campus Project Wants Your Vote

The EZRide Scooter is one of the many electric bikes Leenhouts envisions in active use on college and university campuses. Photo: Courtesy Marty Leenhouts

Have you ever had a dream about a great project that would benefit humanity? Maybe it was little more than an idea. Or maybe you actually got to the stage where you had it all planned out and ready to go, but the funding just wasn’t there.

That’s where Marty Leenhouts finds himself today. He has an idea about a Green Campus Project that will benefit college and university students, reduce emissions and traffic congestion, and make the world a little greener. Unfortunately, he doesn’t have the funds to make his vision a reality.

But PepsiCo does. And Pepsi has invited people with vision to submit their own project ideas to the Pepsi Refresh Project, to compete for some pretty hefty cash prizes each month. Here’s the story of one of those projects, in the Planet category. As visionary Marty Leenhouts says, “The fulfillment of the Green Campus project will only happen with the winning of the contest.” If you support Leenhouts’ vision, you can vote for the Green Campus Project each day this month.

Blue Planet Green Living (BPGL) asked Leenhouts to tell us about his vision and what he hopes to accomplish with the Green Campus Project. — Julia Wasson, Publisher

LEENHOUTS: I’m an educator by heart and by trade for many years, and so my interest has been with students for a long time. My involvement with electric transportation began with an interest in doing something good for the environment. I started it when gas was over $3 a gallon — about a year and a half ago.

Marty Leenhouts, Green Campus Project visionary. Photo: Courtesy Marty Leenhouts

People needed a different way to get around that was economical, clean, quiet, easy to ride. Nothing deluxe. Just to get from point A to point B. That got me involved in electric transportation.

The hard part that I have found with getting the word out about electric transportation has been how to effectively show university students that this is a great mode of transportation for them while they’re in college. They go from dorm to class, from class to work, from work to here — they just go a lot of short routes every day. Why start up their car or gas-powered scooter when they can hop on an electric bike and just go from here to there? It makes sense to me, but so far I haven’t been able to get the word out to university students, so that was the foundation of the Green Campus Project.

BPGL: If you do get the funds for the Green Campus Project, what will it look like on those campuses?

LEENHOUTS: What I envision on these campuses with the Green Campus Project is that the students or student group that is in charge of the project on their campus will do a monthly demonstration or promotion — an informational gathering of some type. They will eventually meet the goal, which is to expose 60,000 university students to electrical transportation.

How they exactly carry that out on their own university campus is something that I will work with them on. Then I’ll hold them accountable. At the end of each month they’ll submit a report to me as to what took place, how successful it was, and what they’ll plan for next month, changes they’ll make, and so on.

That’s the main goal. The student team, or student directors, will have available to them a number of electric bikes and scooters that they will use not only for their personal use, but for demonstration purposes as well. And if they want to rent them out or loan them out to others to try, that’s part of their plan to carry out the project.

Braking and pedaling generate a small amount of battery charge on the e-bikes. Photo: Courtesy Marty Leenhouts

BPGL: How many bikes and scooters do you anticipate that the $30,000 at University of Minnesota or the $20,000 at Minnesota University at Mankato could purchase?

LEENHOUTS: Fifteen to twenty per university. That would be about $20,000 worth of units per university. So we’re looking at probably 40 units. For example, I’m in good communication with another Midwest university. They are very much aware and interested in our program, because they have a green initiative on campus. The director of their initiative mentioned to me that they would plan that the students involved would have units to use on their own, but they would probably work with their outdoor department. They would have other units available on a rental basis so that as many students as possible could try them, if they wanted to.

BPGL: Is the goal to get the universities to purchase a fleet of these for student use, or is it to just encourage students to buy the scooters for themselves? How do you see this playing out over the long run?

LEENHOUTS: It could go either direction, however the university felt it would be most successful. The team that is involved with it could make it an entrepreneurship on their own — a regular venture — if they were interested in bringing units in for other students to purchase. Or they could work directly with their university on a rental basis so that students could replace their gas-powered units with these electric units to ease parking demands, reduce noise, and help congestion.

BPGL: Will they be allowed to park these in bike racks?

LEENHOUTS: Yes. Most of the units are electric-assisted bicycles that don’t need a special license plate or special insurance. The campus, of course, has to work this out with their own transportation department. At Iowa State University, for example, they’ve already worked through all of that, so these units can be parked in bicycle racks.

The motor on this bike is at the rear wheel. Photo: Courtesy Marty Leenhouts

BPGL: Where can they charge the motorized bikes?

LEENHOUTS: They plug into any normal wall outlet. Most of the units have an easily removable battery pack, so they could take the battery pack out, carry it into their apartment or dorm room, and charge it up. It’s real handy for the students in that way.

BPGL: Tell us about the Pepsi Refresh Project contest.

LEENHOUTS: It’s a popular-vote, grant contest. My main effort in April is to get the word out about voting for this because every person can vote once a day per email address. The voting goes until the end of the month. And at that time, the top ten in each category will be awarded the grant money. Pepsi is giving away $1.3 million every month in different categories. The Planet is one of their categories, and that’s the one the Green Campus Project fits into. They have categories of $5,000, $25,000, $50,000, $250,000. They’re giving away the top 10 in the first three categories, and the top 2 in the $250,000 category. That totals up to $1.3 million.

BPGL: How long does this go on?

LEENHOUTS: They’re doing it once a month for this calendar year, I believe.

BPGL: Does your project get to stay in all year? Or is this only for one month and then you drop out?

LEENHOUTS: They carry over 400 of those that don’t win from the previous month to the next month. I hope that won’t be necessary. When you push real hard for one month, it’s pretty hard to push again with your same database the second month. That would be really tough.

This 500-Watt electric scooter is great for getting around on college and university campuses. Photo: Courtesy Marty Leenhouts

BPGL: I see today your project is 112th in the Planet category. Out of how many?

LEENHOUTS: They accept 1,000 every month, total, in all the categories, plus the 400 carryovers. In the Planet category there are 3- or 400. It’s moving. That’s encouraging. I started at 300 something, then with all the support I’m getting, it’s pretty encouraging. I’m still working hard at it.

BPGL: Is anyone else collaborating with you?

LEENHOUTS: No. I’m pretty much doing this on my own, with the support of my family and friends.

BPGL: I have to ask this, Marty. What do you get out of this if it wins?


Not a whole lot. Mostly I get the promotion of electric bikes that I do carry. And I’m not going to mark those up very much at all to put them on these campuses. My main goal is promotional.

But that’s a good question: What do I get out of it? I’ve tried my hardest to get the word out on college campuses, and it’s been difficult. Trying to get permission to do this or trying to advertise, it’s been hard to be able to fund that promotion. So this Green Campus Project will allow that promotion to be able to happen. Hopefully, students will see the value of this and grab hold of it.

BPGL: Do you manufacture these bikes?

LEENHOUTS: I work with two companies that assemble the bikes here in the Midwest. That’s why I’m concentrating sort of on the Midwest, but it doesn’t have to stop there with this Green Campus Project.

BPGL: I’m looking at your website, e-ScooterCity.com. There are a lot of electric bikes and scooters. There don’t seem to be big bins for students to carry groceries or things like that, which I think would be a major motivator.

LEENHOUTS: The EZ Ride and some of the other e-scooters have a basket on the front with a trunk on the back.

The 3-Wheel Electric Scooter is a mobility scooter with adjustable speeds. Photo: Courtesy Marty Leenhouts

BPGL: There’s one that says, “electric mobility, 3-wheeled mobility.” The seat on that one reminds me of a wheelchair.

LEENHOUTS: It’s a three-wheeled mobility scooter.

BPGL: I’m not familiar with the term “mobility scooter.”

LEENHOUTS: There are a number of electric mobility scooters. You’ve probably seen them in malls and stores. They have very small wheels on them, often four-wheeled units. People that can’t get around will ride in these electric carts. They only go three or four miles per hour, whereas this unit has larger wheels.

Ours has a speed controller, which is where the “mobility” factor comes into play. Someone could turn that down to a very low crawling speed, which could be used in a store, for that matter, for those people who have difficulty walking that far. But it also will go quite quickly for those that want to increase their speed a little bit. It’s the fastest mobility scooter around. It’s got a lot of variety for those that aren’t comfortable on two wheels.

BPGL: Tell us about the mountain bike.

LEENHOUTS: Our electric mountain bikes are very popular. They get a lot of attention. They have a real nice motor on them. You can pedal them just like a bike or you can use the motor for assist. They’re very stylish.

The electric mountain bikes are lightweight and stylish. Photo: Courtesy Marty Leenhouts

The mountain bike version has an all-aluminum frame. The one shown on our website is without the cross bar, so that’s the women’s model. It has aluminum wheels, disc brakes, a lithium battery, and is very light-weight.

BPGL: Do these bikes also charge as you pedal them?

LEENHOUTS: They do regenerate slightly when pedaling and braking.

BPGL: Why are you interested in getting these electric bikes on college campuses?

LEENHOUTS: I think it’s the ideal product for student transportation. Starting up your car to drive two miles, then starting it up again to drive back, it’s just so inefficient.

BPGL: And why would this be better than, say, pedaling a bike?

LEENHOUTS: It’s not necessarily better than pedaling a bike. Normal bicycles are the greenest form of transportation. Electric bikes are for people that have a longer distance to travel, and they might not want to work up a sweat by  pedaling a bike. E-bikes are also faster.

Marty Leenhouts demonstrates the EZRide scooter. Photo: Courtesy Marty Leenhouts

BPGL: Do you have a storefront, Marty?

LEENHOUTS: No, just an online store.

BPGL: So people actually buy scooters on line?

LEENHOUTS: Yes. But that’s not my main emphasis. My main emphasis is to sell these direct, so people can test-drive them, and I can answer all their questions. Providing local service and support is important to me, too.

BPGL: How can our readers help support your project in the Pepsi Refresh Contest?

LEENHOUTS: They can vote for the Green Campus Project once each day this month. And I’ll be happy to send a daily email to remind them to vote for the Green Campus Project. They can sign up through the e-Scooter website. All emails will stop when voting ends on April 30th, and the list with names and emails will be deleted.

Julia Wasson

Blue Planet Green Living (Home Page)