When Steve Feingertz’s fiancée was planning their wedding, she wanted to find something besides a big paper binder to help her keep organized. But, she couldn’t find anything online.
So Feingertz and his business partner, Jeff Kear, set about creating My Wedding Workbook, an online site to help couples plan their weddings. The two men had been building websites together for about ten years, but they didn’t realize how much of an undertaking it would be, Kear says. The site now boasts 15,000 users since launching last year.
Kear and his intern, Rosanna Harding, both think of My Wedding Workbook as the “next-generation wedding planner.” The site is easy to use and helps D.I.Y. brides stay organized — often eliminating the need for a wedding planner and saving tons of money.
Whenever the user enters information, the site automatically adds it to the couple’s calendar. My Wedding Workbook has two dozen checklists and worksheets plus suggested tasks, like reminding brides when to order invitations. Clicking on suggested tasks adds those to the user’s calendar too.
“These basic tools are free and will always be free,” says Kear. Another free tool is the budget planner, which tracks payments and lets users view their current balance, so they always know where they stand.
Kear and Feingertz are developing a premium version that will be available for $7.95 per month. Premium users will be able to build a comprehensive wedding website, including online RSVPs.
“People have been sending RSVPs by mail for decades and decades, but now there’s a new way to do it,” Kear points out. Online RSVPs save engaged couples the cost of purchasing and mailing invitations. And saving paper helps make their wedding a touch more green.
The site also helps brides to not be wasteful in other ways. “Staying organized is another way to be green,” says Hardin, who blogs for the site about sustainable weddings and money-saving wedding tips. Couples spend less and purchase only what they need when they are well organized, she says.
Kear himself was a recent groom in Mexico. Concerned about the carbon footprint of their destination wedding, Kear and his wife purchased carbon offsets for their flights.
Asked whether he and his new bride can vouch for the usefulness of their website, Kears laughs. “We used My Wedding Workbook when planning our own wedding,” he says. “I’m not only an owner but also a member.”
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