BrightNest iPhone App Makes It Easy to Green Your Home

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Good news for green homeowners everywhere: BrightNest, a free online service that makes it easy to keep your home in great shape, has announced the release of a free iPhone app! Last fall, I reviewed the ways that BrightNest can help you live a greener life, so I was excited to share that the same […]

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Software to Hold “Greenwashers” Accountable

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It’s no secret that “going green” has become the next big thing in the corporate world. Riding the wave of consumers’ growing interest in environmental sustainability, companies are launching major ad campaigns to tout their green credentials. But many of their claims are misleading or downright false. The ads are compelling, but how are we to know who’s telling the truth? “Greenwashing” is eroding the credibility of well-intentioned green businesses and turning would-be green consumers into skeptics. …

The development of Enterprise Carbon Accounting (ECA) software is well underway, with roughly 60 vendors bringing solutions to market. ECA software enables companies to track their carbon footprint and the footprint of their suppliers as well as the impact of customer use of their products. It’s a promising innovation that can help us manage corporate America’s environmental footprint, but it’s still at the early stages of adoption. We need a number of things to happen for the ECA market to mature and develop environmental accounting to the same level as financial accounting….

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