The Responsible Company: What We’ve Learned from Patagonia’s First 40 Years by Yvon Chouinard & Vincent Stanley

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When Joe and I began writing this blog late in 2008, we were soon introduced to Patagonia as a leader in sustainable business practices — or, as founder Yvon Chouinard prefers to call them—responsible business practices. We found Patagonia.com’s Footprint Chronicles to be an especially intriguing—and daring—step toward a company’s taking responsibility for its impact on the environment. So, when I was offered an opportunity to review The Responsible Company: What We’ve Learned from Patagonia by Yvon Chouinard and Vincent Stanley, I eagerly agreed.

If you’re familiar with Patagonia, you’ll understand how Chouinard and Stanley are qualified to write such a book. Patagonia is known for its commitment to the environment, for its celebration of the natural world, and for providing its employees with a rewarding and well-balanced work life (see Chouinard’s 2002 book, Let My People Go Surfing)….

There’s no self-congratulatory back-slapping in this book. The authors tell the story of their painful realization of the harm their businesses (Patagonia is “an offshoot of the Chouinard Equipment Company, which made excellent mountain-climbing gear”) were doing to the environment and the financial risks they took when they committed to improvement….

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Full-Circle Learning – Global Partnerships Unlock Potential

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After the 1992 civil unrest in South Central Los Angeles, a small grassroots group began an after-school program to show the children living in the area that diverse members of their community cared about them. Teresa Henkle Langness, who later founded Full-Circle Learning, was among them.

“Over time,” Langness says, “we began to see that what these children needed was to be a part of a community, to be a part of the solution, instead of feeling like victims of society’s ills.”

Langness adds, “When we began to incorporate character themes linked to local and global service within each lesson plan, the students’ scores suddenly began to leap. They became much better students, much better people. They began to teach their parents conflict resolution. Outside organizations in the community began to benefit from their work. Families wanted to replicate the model and began asking us for help in doing so.”

Today, Full-Circle Learning provides a full preschool-through-high school curriculum in 13 nations. Langness told Blue Planet Green Living (BPGL), “The mission of Full-Circle Learning is to help young people embrace their role as humanitarians and change agents. We do this through educational programs that integrate and expand students’ character strength, academic excellence, creative capacities, and conflict resolution skills.” …

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Help Rock Stars Save the Planet!

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Perhaps you’re wondering how rock stars can save the planet. It’s a pretty far-fetched notion — unless you know that 1% for the Planet has released an album of “40 rare and exclusive songs donated by leading artists to produce the first album dedicated to supporting the environment.” All proceeds from 1% for the Planet: The Music, Vol. 1 will be contributed to environmental organizations across the globe. You don’t hear those words — “all proceeds … will be contributed” — very often.

You might notice that we have a new badge on the upper right-hand corner of our website. It’s a link to purchase the album. Go ahead. Click on it. And get yourself a rockin’ good album that will put a smile on your face without leaving a big dent in your bank account….

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