Culture Change Drives Environmental Improvement

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“What I’m doing is socially engineering organizations by working with employees so they can shift their company culture and drive business performance — and even personal performance,” says Elizabeth Frisch, president of Culture Technologies, Inc. and director of development for A Nurtured World. “

One of the things we’re committed to is inspiring people, enrolling them, and getting them connected with their passions in the workplace. This is just like we do on the consumer side with A Nurtured World, getting people to commit to green living in their home, so that being environmental is not about suffering, deprivation, and something else that is on my To-Do list. Instead, you create space around it, so that it’s this open frontier. There’s all this possibility!”

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Green Consultant Boosts Efficiency and Profits

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“Being environmentally responsible is not just about meeting the regulations and complying with the laws anymore, but that you’re actually setting the bar for other industries in your sector, and that you’re using good environmental management to expand your business and to make a profit. As an environmental consultant, I help you find a new way to innovate and become the most efficient, to squeeze every dollar that you can out of what you’re earning,” says Molly Long, president of A.W.E. Consulting.

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ISO 14001: Comply with Laws, Prevent Pollution, Continually Improve

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“When something goes wrong, a company has an accident or a mistake, we immediately blame that company for not doing things right. And then, inside that company, it goes down from the plant manager, whose neck is on the line, and he starts looking for somebody he can blame,” says Molly Long. “There’s a hierarchy of blaming that occurs. It’s the picture of the two-story outhouse. No one wants to be on the bottom floor.”

As president of A.W.E. Consulting, Long audits compliance with ISO 14001, which, she describes as, “an international standard that helps people coalesce their environmental management into something that’s meaningful and trackable.” When a business seeks ISO 14001 certification, it enters into a process that changes that blaming mentality by putting responsibility where it belongs: at the top.

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Red Tape, Regulations, and Environmental Crimes

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“When I went to Ireland recently,” says environmental auditor and consultant Molly Long, “I sat in a pub with a pint of Guinness while being lectured to by an average citizen of Dublin about what environmental terrorists we Americans are. He didn’t know we were environmental consultants. It was a really interesting perspective. He said we do a terrible job of protecting the environment.”

Long is a former hazardous waste inspector for the state of Indiana. Today she is in high demand as an ISO 14001 auditor and an environmental consultant, two services she provides through A.W.E. [Agriculture. Wildlife. Environmental.] Consulting, Inc. As an enforcer of laws, an environmental auditor, and a consultant, Long has worked extensively with a wide variety of businesses, industries, and government groups. In this interview, she brings broad perspective to the topic of environmental laws and regulations.

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