Frank McKinney – “Tapped” to Live a Dichotomous Life

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Frank McKinney isn’t just a man, he’s a full-fledged brand. His name is synonymous with the most expensive, most lavish homes built on speculation in the United States. In typical style, Frank McKinney’s Acqua Liana estate is a not only a $22.9 million masterpiece of architectural design and luxury, it’s also arguably the most environmentally friendly home for the super rich that’s been built to date. As you might guess, Frank McKinney doesn’t do things half way.

But this interview series isn’t about Frank McKinney, builder to the world’s elite. It isn’t about Frank McKinney, extreme athlete (he’s that, too, running an ultra marathon across Death Valley each of the past five years — in his mid 40s). It isn’t even about Frank McKinney, daredevil and showman, dressed as a pirate and descending a zip line at one of his luxury home unveilings. It’s about Frank McKinney, humanitarian.

Blue Planet Green Living interviewed McKinney by phone from his oceanfront home in Florida. This is part one in a three-part series about McKinney, his Caring House Project Foundation, and his book, The Tap….

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Michael Roberts – Creating a Healthy Environment and a Healthy Bottom Line

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Michael Roberts is a futurist, an environmentalist, and a capitalist – inclinations that he feels all work in perfect synergy. “I’m looking for where the business opportunities are going to be in the future. If we take the position that we can create quality of life without destroying the planet, there’s money to be made doing that.” He firmly believes in a healthy environment and a healthy bottom line. “My daddy worked for the post office for 39 years. We weren’t rich, we weren’t poor. We just didn’t have any money. Well, you can accomplish a lot more with capital than just by work alone.”

Roberts and his brother, Steven, his partner in an estimated $500 million business empire that encompasses real estate, hotels, broadcast, telecom, entertainment, publishing, and aviation holdings, have always been eco-conscious. “We started out building green before anyone knew what LEED was. It just seemed like the right thing to do. Sustainable building was reputed to be more far more expensive than typical construction practices. In our experience, it only added about five percent to our cost, and now, as people become more ecologically conscious, they’re seeking our properties out. ‘Green’ brings another form of green,” he says…

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GreenChoice Bank: Green Services You Can Bank On

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Going green as a business makes economic and environmental sense, even in tough economic times. It also provides opportunities to make a positive difference in a community. Like any business venture, a green business requires investment capital and banking services. GreenChoice Bank, led by co-founders, Steve Sherman and Jon Levey, is targeted specifically to address the unique financial needs of green businesses in the Chicago area.

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