5 Things Every Consumer Should Know about Walmart’s Sustainability Index

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When Walmart initially announced its effort to infuse sustainable principles into every aspect of its business, some observers didn’t buy it. After all, its stated goals were a bit ambitious.

With their soon-to-be-implemented Sustainability Index, Walmart hopes to improve product quality, reduce energy consumption and waste, and educate consumers about sustainability. It plans to do all of this with the full cooperation of its network of thousands upon thousands of suppliers located around the world.

The information below highlights some of the components of the Sustainability Index and their likely impact. Suffice it to say, Walmart’s newest initiative has fewer skeptics today than it did when the program was first announced. Time will determine its effectiveness, as the market pressure created by a “green” rating system trickles down to both manufacturers and retail suppliers at every level….

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Consumed: Inside the Belly of the Beast – A Slackjaw Film

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How many brand names are within your arms’ reach? How new is the computer on which you’re reading this? Are you wearing clothing that bears a popular name? Are you carrying a cell phone, iPod, or Blackberry? How much stuff surrounds you? And how much do you buy into the need to have even more?

I just finished watching Consumed: Inside the Belly of the Beast, a Slackjaw Film. It’s an extremely thoughtful video that put my own participation in consumerism into perspective — and into question….
Perhaps you’re caught in the consumerism web, too. If you’re in the U.S., it’s hard to avoid today: it’s the mother of all consumer days here: Black Friday….

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Watch Out for the Green Police!

February 19, 2010 by  
Filed under Blog, Diesel, Eco-Friendly, Front Page, Marketing, Slideshow

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It’s Friday, snow is falling again, and I’m in the mood for a little lighthearted entertainment. Since Joe and I don’t have a television (by choice, thank you very much), I rarely see the ads that the rest of the world sees. Today, our friend, Gregory Johnson sent us a link to the Audi “Green Police” ads, and I enjoyed them so much that I thought I’d share.

According to Audi’s “Green Police” YouTube channel, the commercials are intended as an entertaining way to make several points about how we harm the environment in our daily lives:

“As part of the lead up to their third consecutive Super Bowl ad, Audi has created a fictional Green Police unit that are caricatures of todays [sic] green movement. The Green Police are a humorous group of individuals that have joined forces in an effort to collectively help guide consumers to make the right decision when it comes to the environment. They’re not here to judge, merely to guide these decisions.” …

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Shades of Green – Looking at the Food System with a Critical Eye

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Interest in environmentally friendly food products and food production practices is growing. The food and beverage industry has responded to this interest and has created environmentally friendly marketing schemes.

However, as companies “green” their products or extol sustainable business practices, eaters need to be equipped with the tools to decipher the new marketing trends. This extends to nutrition and health claims on food products. According to attorney Michell Simon, “Nutrition advocates who buy into the myth of industry-created solutions do so at their own peril. Praising companies for “doing the right thing” only encourages more food industry-PR (or ‘nutriwashing’).” …

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