Are You Unintentionally Supporting False Organic Brands?

Continue Reading Full Article →

Fake organic labelling undermines the companies who really care, dilutes the growth of the organic sector and compromises the health of people and planet. As consumers we need to do our best to boycott companies guilty of greenwash.

A recent report published by The Soil Association reveals that Organic is steadily working its way into the mainstream. With the growth of global organic sales up 25% in the past three years and sales of certified organic health and beauty products increasing in 2013 by 5.6% to £31.8 million in the UK, the importance of organic products in the mind of the average consumer is demonstrably on the rise….

Read Full Article

Software to Hold “Greenwashers” Accountable

Continue Reading Full Article →

It’s no secret that “going green” has become the next big thing in the corporate world. Riding the wave of consumers’ growing interest in environmental sustainability, companies are launching major ad campaigns to tout their green credentials. But many of their claims are misleading or downright false. The ads are compelling, but how are we to know who’s telling the truth? “Greenwashing” is eroding the credibility of well-intentioned green businesses and turning would-be green consumers into skeptics. …

The development of Enterprise Carbon Accounting (ECA) software is well underway, with roughly 60 vendors bringing solutions to market. ECA software enables companies to track their carbon footprint and the footprint of their suppliers as well as the impact of customer use of their products. It’s a promising innovation that can help us manage corporate America’s environmental footprint, but it’s still at the early stages of adoption. We need a number of things to happen for the ECA market to mature and develop environmental accounting to the same level as financial accounting….

Read Full Article