If you’ve worn bamboo fabric, you know that it is incredibly soft and comfy. The tees from Fauna Extreme are no exception. I was in love with the organic fabric the minute I touched it. Unfortunately, my medium height and not-quite-as-svelte-as-I-wish-I-were frame didn’t do much for the long, slender shape of the tee. Broyles had warned me that the tees run small, and she was right.
So I asked my friend, Jenny Schilling, to try it on. The shirt fit her perfectly, though a bit on the longish side. Jenny, too, was thrilled by the fabric, as you’ll see in her comments below. The light pink tee I received as a complimentary review product — and passed on to Jenny — is a bit on the pale side for Jenny’s light complexion, so the color isn’t quite what she would have picked. But the Fauna Extreme website shows several rich color choices, too. (I’ll be sure she sees them!)
The story of Fauna Extreme starts with a mom and a marathon. Ecopreneur Sarah Broyles decided to run her first marathon after having baby #1. “One morning, while she was out pounding the pavement, she daydreamed about shirts emblazoned with fast animals like the cheetah and pronghorn,” she writes on the Fauna Extreme website. So, she worked with an artist, who created several beautiful and powerful animal images for a series of tees.
She also did her homework. Broyles, who started out her college career as a wildlife biology major — but graduated with a degree in English — was determined to find the most sustainable fabric, dyes, and inks she possibly could. What she ended up with was 70% bamboo, 20% organically grown cotton, and 10% spandex. The reasons for her choices are many, as she explains on her blog post, “How to Be Eco Fashionista.” …Read Full Article
ReThread is a hip, new clothing company that sells “rad and responsible” organic t-shirts and hoodies, screen printed with enticing environmentally focused designs. Each item is linked with a nonprofit, so that proceeds from a particular design support a related environmental cause.
Blue Planet Green Living (BPGL) interviewed reThread co-founder and lead graphic designer, Rob Irwin.
IRWIN: ReThread has a little bit different business model than most companies. Even some of the sustainable companies out there — where people are trying to be green and sell green products — oftentimes, they’re still just concerned with the bottom line.
We attempt to embrace collaborative efforts across a multi-disciplinary plane. By doing this, we create a cooperative commerce. The ability to be sustainable in an economic downturn hedges very much on joining hands and networking with other companies. That is to say, your bottom line doesn’t stop at your own company. You end up transferring back and forth, not just clients, but actual education and analysis to better the world and increase the quality of life.Read Full Article