ReThread “Threads the Word” about the Environment

ReThread is a hip, new clothing company that sells “rad and responsible” organic t-shirts and hoodies, screen printed with enticing environmentally focused designs. Each item is linked with a nonprofit, so that proceeds from a particular design support a related environmental cause.
Blue Planet Green Living (BPGL) interviewed reThread co-founder and lead graphic designer, Rob Irwin.

IRWIN: ReThread has a little bit different business model than most companies. Even some of the sustainable companies out there — where people are trying to be green and sell green products — oftentimes, they’re still just concerned with the bottom line.

We attempt to embrace collaborative efforts across a multi-disciplinary plane. By doing this, we create a cooperative commerce. The ability to be sustainable in an economic downturn hedges very much on joining hands and networking with other companies. That is to say, your bottom line doesn’t stop at your own company. You end up transferring back and forth, not just clients, but actual education and analysis to better the world and increase the quality of life.