VeeV Greens the Liquor Industry with Sustainable Spirits Made from Acai

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When brothers Courtney and Carter Reum decided to launch a spirits company, they were open to different possibilities—but one element of the concept was a certainty. “We knew it would include a sustainability component,” Courtney Reum says. “Nobody was doing anything sustainable in alcohol. There was a lack of innovation. So we realized we had a chance to do something really unique.”

The brothers resigned their positions as investment bankers with Goldman Sachs and set out to “green” the liquor industry.

That was four years and more than 500,000 bottles ago. Since the first 7,500-bottle batch of VeeV Acai Spirit™ came off the line at Rigby, Idaho-based Distilled Resources Inc., this duo has racked up some pretty compelling eco-cred….

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Sustainable Futures Repurposes Glass Bottles – and Human Lives

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“I was like one of those used wine bottles. I was used and discarded. I laid on the ground, my label faded and my contents dried. I forgot the good that was once inside, the joy and happiness I once knew. I hated what I was and what I had become. Life was dark, bad and not worth living. The prison took what little hope I had reinforcing what people and drugs had told me about myself my whole life. I came to the work center looking for work. I was told I had to have a job or I’d be sent back to the prison and someone else who was employable would take my place. Once again I was not worth keeping, I found a job here at Sustainable Futures and I was recycled. I was picked up, washed off a little and was cut off at the top, sanded down and polished. I’ve been given hope, worthiness and self love. Now I shine, not just on the outside but on the inside. I’m like the glasses we make. I have a new use.” — Lisa Childers, IDOC inmate

Sustainable Futures is a brand-new nonprofit that repurposes glass bottles — and gives new purpose to human lives. It’s a simple idea: Businesses donate used glass bottles to their Boise, Idaho-based center, and hard-to-place workers process the glass to produce new and improved glassware. The company then sells the repurposed glassware back to the businesses. “It’s a great product, and it’s the right thing to do,” says Carlyn Blake, executive director of Sustainable Futures….

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