The Creative Circus Students Say, “Nice Backside” to Used Paper

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As you might guess from its name, students at The Creative Circus, an advertising portfolio school in Atlanta, are among the most talented and creative minds in the nation. Constantly immersed in the creative process, they learn what it takes to excel in the advertising, interactive, design and photography industries. And they learn that “what it takes” is often a lot of paper.

A small group of students realized that students were discarding more than 5000 sheets of paper per week on campus. More shocking: Most of this paper was being recycled after it had only been used on one side. At a school where creativity reigns king, they knew something unprecedented had to be done to change the way paper is used.

On Monday, July 19th, students, faculty and administration were stunned when they arrived to a campus adorned in advertisements and free notebooks made using students’ previously discarded paper. The message? Flip the page over and use the backside. Fresh ideas don’t need fresh sheets of paper….

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