July 1, 2010 by Julia Wasson
Filed under Activists, Blog, Books, Chad, Conflict Minerals, Congo, Darfur, Disaster, Front Page, Genocide, Human Rights, Humanitarian, Nonprofits, Refugees, Slideshow, Social Action, Sudan, War, Washington D.C.
Jonathan Hutson serves as the director of communications for the Enough Project in Washington, D.C. Enough is a part of the Center for American Progress, a progressive think tank. Not long ago, a director of communications would have been confined to print, television, and radio to spread an organization’s message. Today, it’s a whole new game, with social media gaining in prominence as the medium of choice.
Fittingly, Blue Planet Green Living (BPGL) first became aware of Hutson through Twitter, where WeFollow.com ranks Hutson (@JonHutson) as among the most influential Tweeters on human rights and justice. We asked Hutson to tell us about the Enough Project and how they use social media to further the organization’s critically important international work….
HUTSON: The Enough Project was launched three years ago, and is helping to build a permanent constituency to prevent genocide and crimes against humanity. We are calling the U.S. and the international community to action — to witness horrible human rights violations and to take measurable, meaningful action that stops ongoing atrocities and prevents their recurrence.
Here’s the latest example of our work: a witty video by actor/director Brooke Smith and cinematographer Steven Lubensky, called “I’m a Mac… and I’ve Got a Dirty Secret.” It’s about Congo conflict minerals; it spoofs an iconic Apple ad. Since Pulitzer Prize-winning journalist Nicholas Kristof launched the video in a column called “Death by Gadget” in the Sunday, June 27, 2010 edition of The New York Times, this video has gone viral. It’s been covered by Gizmodo, Fast Company, Inc. Magazine, ComputerWorld, Planet Green, Elephant Journal, TreeHugger, and CNN International. Please take a look and share it with friends….Read Full Article