It’s no secret that “going green” has become the next big thing in the corporate world. Riding the wave of consumers’ growing interest in environmental sustainability, companies are launching major ad campaigns to tout their green credentials. But many of their claims are misleading or downright false. The ads are compelling, but how are we to know who’s telling the truth? “Greenwashing” is eroding the credibility of well-intentioned green businesses and turning would-be green consumers into skeptics. …
The development of Enterprise Carbon Accounting (ECA) software is well underway, with roughly 60 vendors bringing solutions to market. ECA software enables companies to track their carbon footprint and the footprint of their suppliers as well as the impact of customer use of their products. It’s a promising innovation that can help us manage corporate America’s environmental footprint, but it’s still at the early stages of adoption. We need a number of things to happen for the ECA market to mature and develop environmental accounting to the same level as financial accounting….Read Full Article
Stop “Chocolate Milk” from Running in Iowa’s Rivers – Vote for Iowa’s Water and Land Legacy Referendum
Iowans have a crucial choice to make that will impact future generations: the choice between clean water and dirty water.
On November 2, Iowa voters will see a referendum on a constitutional amendment called Iowa’s Water and Land Legacy (IWLL) on the back of their ballot. If it passes, it goes into effect for the next sales tax increase. Three-eighths of a percent of all Iowa sales will go into the trust fund, which will be used for soil conservation programs, to improve water quality, and to promote outdoor recreation.
“This is a way to not have chocolate milk running down our rivers,” said Mark Langgin, campaign manager for Iowa’s Water and Land Legacy….Read Full Article
For most of the past decade, I’ve been a coffee lover. As a former road warrior, I frequented a lot of city coffee shops and drank my share of airport coffee. But I’ve found something new to quench my thirst and soothe my spirit: La La’s Tea from Supple Skin. It’s filled with “Anti-Aging Antioxidants” that are not only healthy, but also delicious. Fancy that: a beverage that tastes good and does good for your body at the same time….Read Full Article
In the new film Waiting for Superman — which chronicles the collapse of the American educational system — a forlorn mother waits in a gymnasium with thousands of other parents for her lottery number to be called. The drawing will determine which students will attend a good school, and which will be relegated to a failing institution. The mother explains the gravity of the situation: “It’s the difference between whether my son goes to college, or goes to prison. . .”
How did we allow our educational systems to fall so far, so fast? When did the welfare of our children go the same way as healthcare, the safety of our food and the callous obliteration of our environment? How did we allow ourselves to become obese, dependent on antidepressants, and willing to wage inhumane wars over oil, land and beliefs?
Something is happening. Everyone knows we are leaving a worse world behind for our children….Read Full Article