Light the Way for Clean Water – But Hurry!
One of every seven people in developing countries around the world does not have access to clean water.* It’s a shocking statistic for those of us who take daily showers and use flush toilets with no thought at all. Women and girls, in particular, may walk miles to carry water back to their families. Try moving up on the economic scale when so much of your time is consumed with providing the basic necessities to your family. Not likely.
But organizations around the world are doing ambitious projects to change that. Global Greengrants Fund oversees many of these projects, with serious funding support from Aveda — a company best known for creating organic hair and beauty care products that are sourced from around the world. For the past three years in April, Aveda has been raising funds for Global Greengrants water-related projects by selling their Light the Way candles.
In addition to Global Greengrants, Aveda is supporting 21 regional partners through their Earth Month activities. According to the Aveda website, the projects this year include: “training 3,500 people in sustainable and organic agriculture methods [which keeps pesticides and herbicides out of waterways]; helping 20 communities implement local water resource management plans; enabling 100 communities to take action against toxic industrial pollution and hundreds of other projects that have helped protect water rights and water access around the world.”
Aveda’s Light the Way candle is 3.5 oz. of soy, scented with certified-organic clary sage, lavender, and lavandin. (The soy wax is not certified organic.) The unburned candle aroma was a bit strong for me before I lit it (in fairness, I tend to avoid all scented products). Surprisingly, once lit, the scent of the burning candle was light and unobtrusive.
If you decide to purchase a Light the Way candle, you’ll pay $12 and every cent of the purchase price will go to support water projects. In other words, neither Aveda nor the salon where you might buy your candle make any profit at all from the sale of the candles. And, as I understand it, Aveda donates the materials to make the candles. That’s a huge win for water projects in developing nations.
The goal for this year’s candle sales is $3.5 million. That’s a whole lot of $12 candles! (291,666,667 candles to be exact.)
If you buy a Light the Way candle from Aveda, you’re essentially getting a free candle for yourself or for a gift while making a $12 donation to support clean water. Talk about a feel-good purchase.
But it gets even better, because the candles and packaging are sustainable in thoughtful ways not every product can claim. The candle glass is repurposed from “100% reclaimed wine cooler bottles.” What a great way to reuse these bottles without having to smash the glass and start all over.
The box the candle comes in is “[p]rinted with soy ink on 55% — 70% post-consumer recycled paper, a portion of which is made from reclaimed carton stock.” Aveda invites you to have some more fun with the Light the Way candleholder and packaging, as they say inside the box:
What will you use them for next? Friend us on Facebook (www.facebook.com/aveda) and tell us about it.
Since 1990, Aveda has been conducting Earth Month activities that have yielded a total of $14 million for projects around the world.
April’s almost over, and that means there’s very little time left to purchase this year’s limited-edition Light the Way candle. Do you have one yet? If not, better hurry!
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*”Numbers based on Progress on Drinking Water and Sanitation: Special Focus on Sanitation. (New York: Unicef and Geneva: World Health Organization, 2008),” according to Aveda.