My 5: Jody Sherman, Sprout Baby Founder and CEO

January 14, 2010 by  
Filed under Blog, Ecopreneurs, Front Page, My 5, Slideshow

Jody Sherman with his wife, Kerri. Photo: Courtesy Jody Sherman

Blue Planet Green Living (BPGL) asked Sprout Baby founder and CEO, Jody Sherman, two questions we like to ask all our interviewees. Following are his responses. — Julia Wasson, Publisher

5 Ways to Save the Planet

BPGL: What are the five most important things we can do to save the planet?


  • Commit to making one positive change a month that will reduce your personal impact on the environment. It takes time to get into the habit of doing something, and then it becomes second nature. I started with something simple: putting recycling bins in my house. At first, sorting trash seemed like a chore, now we don’t even think about it, we just do it. Then I started picking up trash every time I went surfing. Before long, that became part of my after-surf ritual. I keep adding things monthly, and I don’t find it overwhelming that way.
  • We’ve had the sun’s power available to us forever. It’s time to finally get serious about developing solar farms that utilize unused or underused land and allow us to reduce our dependency on oil — a substance that we don’t have in abundance and for which we have to pay dearly.
  • Become a more conscious consumer. Do you really “need” everything you “want”? And if you do really need it, do you have an option to get something that comes in less packaging, uses less resources to manufacture, or when done with can be reused, recycled, or re-purposed?
  • Get involved. Step away from the computer and do something in your community to help others. I know this sounds hypocritical because I have a company that only succeeds if you go online and make a purchase, but there is more to life than the internet. Connect with people. Listen to them. Talk to them. Find out their interests and share yours with them. Build community. Where I live in Los Angeles, in many parts of town most people don’t even know their neighbors! If they made the effort, they might find some common interests. And have your kids go outside and play! When I was growing up, we didn’t have computers and we played outside every day. We didn’t sit in front of a computer for hours, not getting any physical exercise. I didn’t know even one overweight child when I was a kid. We ran and played football and baseball, and although we were playing, we got exercise, while at the same time we learned to relate to one another.
  • Eat more healthy and, whenever possible, locally. If food doesn’t have to travel long distances, it doesn’t use as many oil-based resources. And for food that tastes better when fresh, the closer it is to you, the fresher it should be, right?

2 Minutes with the President

BPGL: If you had two minutes with President Obama, what would you say to him?

SHERMAN: I would ask him to stop worrying so much about getting reelected. I didn’t vote for him because I wanted to see what he could do in his second four years in office. I voted for him because he spoke to my interests and promised to deliver in this four years. And if he delivers that which he promised — even a reasonable portion of what he promised — he won’t have to worry about getting rehired. The challenges he faces, most of which were inherited, are so pressing and so important. It’s time to deliver — now!

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Julia Wasson

Blue Planet Green Living (Home Page)

Related Posts

Part One: Sprout Baby – Spreading by “Word of Mom”

Part Two: Sprout Baby – Love Your Baby, Love the Planet


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