Shades of Green – Looking at the Food System with a Critical Eye
Interest in environmentally friendly food products and food production practices is growing. The food and beverage industry has responded to this interest and has created environmentally friendly marketing schemes.
| The producer or farmer who grew the food is known.
|The location where the food originated is known.|
|The food traveled the least distance possible.|
|The food is fresh, whole, seasonal, and grown without harming soil, water quality, or air quality.|
|The food was raised humanely without synthetic hormones or antibiotics.|
|The process to produce the food conserves genetic biodiversity and ecological integrity.|
|The food company has made a commitment to sustainability, social responsibility, and environmental best practices.|
|The farm workers, processors, or food service workers earned a fair wage, worked in safe conditions, and were not exploited in the making of this food.|
|The nutritional value of the food is maintained and it is free of artificial ingredients.|
|There were no or low environmental impacts as a result of processing and transporting the food.|
|The food packaging is minimal, made from renewable resources, and is recyclable.|
|The label on the food product directs you to find more information. Product labeling is transparent.|
|The name and any claims of the food product are specific, meaningful, and legal.|
|The food product has a legitimate and reputable third-party seal or certification.|
|The local, national, and global implications of this food product are known.|
- Hargroves, K. and M. Smith (Eds.) 2005. The Natural Advantage of Nations: Business Opportunities, Innovation and Governance in the 21st Century. ISBN 1-84407-121-9, 525 pages. Earthscan/James&James. (See the online companion at www.thenaturaladvantage.info).
- Hemmelgarn M. Digging up Dirt: Finding Food Truth with the Food Sleuth. July 2008.
- TerraChoice Environmental Marketing Inc. The Six Sins of Greenwashing. A Study of Environmental Claims in North American Consumer Markets. November 2007.
Part 1: Healthy Soil -> Healthy Food -> Healthy People -> Healthy Communities (Top of Page)